Company Announcement7 Nov 2017 11:22
Pre-Close Trading Statement
On-course for the full year
Purplebricks Group plc ('Purplebricks' or 'the Group'), the leading hybrid estate agency, confirms that following the closing of the first half of the financial year, it remains on course to meet the board's expectations for the full year.
See http://www.lse.co.uk/share-regulatory-news.asp?shareprice=PURP&ArticleCode=bhoh1se2&ArticleHeadline=PreClose_Trading_Statement
So still looking at turnover of �80M in the UK and �12M in Oz for the full year.
Marketing spend in H1 was estimated to increase by �3.5M (increase of approx 50% on H1 2017) with a further increase in the second half.
So working on the 56% gross profit margin from the 2017 financial year gross profit for the UK should be �44.8M. Assuming the same admin expenses (�9.6M) and a 50% increase in marketing costs to approx �21M, the UK should be looking at an operational profit of about �15M.
From memory I seem to recall the �50M raised for the US was expected to last 2 years so losses in the US will be significant after about 7 months worth of advertising and admin costs.
Oz will also be loss making.if the 46% profit margin is maintained on the �12M of turnover and the 2017 marketing and admin costs are greater than the �7.7M from 2017 which was i think from about 8 months of trading. I'm guesstimating at about �4M loss for Oz.
Back in March Jefferies promised to release sales conversion figures later in the year for PB and the other large agents:
"�We have details of every property listed on Rightmove since November 2016 and will track all of those properties through to the Land Registry database during 2017.
�We hope this will definitely prove which agents are most effective at selling homes. We are also tracking the price of homes from initial listing to completed sale, and the time taken to sell.�
I think I was told this would be in November but I could be wrong there.
Interesting times :)