Axel Springer Cash2 Jul 2018 18:16
In March PB said they would spend the £125M cash in 3 ways:
1) An accelerated rollout in the US
2) Entry into new geographic markets
3) Fund technological innovation and expansion of Purplebricks' service offering
So far there have been announcements relating to 1 & 2.
In regard to 3) they elaborated:
"Purplebricks aims to continue to invest in innovation to cement its strong position in traditional and hybrid/online markets. In particular it will seek to develop better, more rapid methods of communication, as well as best in class search functionality, additional advertising and marketing options for sellers and information for customers.
As part of a strategy to build on its current service offering, Purplebricks aims to create longer lifetime relationships with its customers so they stay engaged with the brand for the period between moving into their new home and when they come to sell the property and it will look to engage with more of the buyers who visit the site (over 1 million searches a month in the UK). Alongside this, the Board are exploring ancillary services and additional revenue opportunities which are yet to fully embrace technology as it believes Purplebricks is well placed to provide a superior customer experience, reduce friction in the transaction process and speed up transaction times in these markets."
This third category, especially something to "reduce friction in the transaction process and speed up transaction times in these markets" could allow them to provide a much better service than their competitors who according to a mystery shopping survey of 30,000 branches fail to answer 40% of email enquiries and still rely on the telephone for most of their post-sales process.