RE: Christmas is make or break28 Oct 2022 12:00
Dodge, I’ll explain the negative sentiment.
Ordered a product 2 days ago, I was order 1541 and we know this is linear order numbers. At £150 an order avg estimate (which I think will be lower than this), that’s £231k sales direct.
Amazon > yes sold on this platform too, but it’s not full of reviews and the ones that are were via free products.
CBX online presence > tiny. Twitter 8k, fb less than 1k, IG 2k. As an example, a mate who lives in a small decorated house and publishes her renovation has over 110k ig followers. The free stuff she gets is eye opening.
So, with little sales where do we value it? It’s a loss driver at the moment.
I’ve bought back in the last few days, but I’ve only done so again as there could be short term positive news with Cannarary. But if this goes to say 4p, I’ll probably sell half and leave the rest as a free gamble.