Kaching13 Sep 2013 16:05
Nice IBC display : ) To translate your link :
'Mexico's pay TV adds one million new subscribers
The second quarter of 2013 saw a growth of 16.9% of subscribers in relation to the first three months of the year. The 48.60% of Mexican households have pay TV service.
Unprecedented growth pay TV lived in Mexico during the second quarter of 2013, adding 990,304 subscribers, 16.9% more subscribers. According to the American Council Multichannel Advertising (Lamac), which released the data from IBOPE Media, "there is no record of that pay TV has grown so fast in some other country in Latin America."
Lamac estimates that if each subscription gives you access to 3.5 persons per household, the number of new individuals with access to pay TV is approximately 3,446,064
"The growth of pay TV is indisputable, which is essential in the media plans of agencies and advertisers," said Frederic Baumgartner, Lamac country manager in Mexico.
Lamac The report indicates that a 48.68% of Mexican households have pay TV and estimated that by the end of the year over "easily" 50%, even if it keeps the spectacular growth in the second quarter, triple the previous quarters.'