RNS Acquisition7 Feb 2017 07:17
Benefits of the Acquisition
The Board believes the Acquisition will provide a number of strategic and operational benefits which will create long-term value for shareholders. In particular:
-- The Directors of Be Heard see analytics as central to understanding and maximising return-on-investment in digital marketing.
-- The Acquisition provides an entry point for Be Heard into big data and analytics, and gives the Group a platform to develop advanced tools and services, to use big data in solving clients' business questions and developing insights and actionable ideas.
-- The Acquisition adds a fourth cornerstone of Strategy, innovation and analytics to the three already represented, i.e. Digital media planning and buying; UX, design and build; and Content and integrated creative. This rounds-off the Group's initial offering, creating a solid foundation on which to build.
-- Freemavens is data agnostic, able to ingest and analyze many different data sources. This provides scope for further development and application across the Group.
-- Freemavens' clients include some well-known brands, which the Group intends to target for an expanded range of services from other Group companies following the Acquisition.