RNS : Launches New Brand in India28 Sep 2017 08:51
HALOSOURCE LAUNCHES DRINKING WATER PURIFICATION PRODUCTS IN INDIA UNDER THE astrea� BRAND
SEATTLE - HaloSource, Inc. (HAL.LN, HALO.LN), the global clean water technology Company traded on London's AIM, today announces the launch of astrea�, the Company's first consumer-facing brand, to the India market.
astrea�, a reference to the Greek goddess of purity, will feature a line of compact purifying solutions that utilize best-in-class technologies to provide consumers with clean, safe drinking water.
Indian consumers can currently purchase astrea� water purification pitchers via online retailers Amazon India, Flipkart and on astreawater.in, the Company's own e-commerce storefront in India. A purifying water bottle is expected to be available in October. The Directors of the Company believe that both the pitchers and bottles offer unmatched protection against unsafe drinking water with patented technology that meets U.S. regulatory standards for drinking water safety.
The astrea� launch marks a significant milestone in the Company's strategy to build on its foundation as a trusted OEM supplier by bringing its own global, consumer-facing brand to market. India was a natural first target based on its urgent need for clean, safe drinking water, the size of the market, and the Company's strong familiarity with the region. HaloSource has been selling its patented HaloPure� disinfection technology to consumer product companies such as Eureka Forbes in India since 2007.
The Directors of the Company believe that, compared to other personal drinking water products available in India, astrea� pitchers and bottles represent a marked step forward in design, quality and technological innovation. A convenient and compact solution, the astrea� purifying pitcher can be used as a standalone solution to ensure that drinking water is germ-free - at home, at school and student dorms, when traveling, or anywhere portability is required. The pitcher features disposable cartridges that offer three-stage purification, using HaloSource's patented HaloPure� water purification technology to kill more than 99.9 percent of viruses and bacteria, including E. coli and norovirus. HaloPure� technology is registered by the United States Environmental Protection Agency (EPA) and certified to NSF42 for safety of materials. Each cartridge provides up to 100 days - or 375 liters - of clean, clear, safe drinking water and the pitcher is equipped with an easy-to-use LED indicator that tracks and alerts users when it's time for a replacement.