Times article3 Apr 2014 10:00
The Israeli technology scene has long been a happy hunting ground for deep-pocketed American companies — and, increasingly, their British peers — seeking new apps and services to plunder. In recent years, there has been a push to tempt more of those high-tech businesses to spurn Nasdaq for a London listing, ignoring the fact that the likes of BATM Advanced Communications and Emblaze joined the LSE more than a decade ago and didn’t exactly set the world alight.
The new generation of Israeli businesses to tap London investors has been led by Teddy Sagi, the billionaire owner of Camden Market, who has enjoyed a turbulent but lucrative stint as the head of Playtech. The technology business has been the subject of some concern after buying out other companies owned by Mr Sagi, but investors who held on to the shares since the 2006 flotation have tripled their money.
Mr Sagi hopes that lightning can strike twice. SafeCharge, his fraud-screening technology business, started trading on AIM yesterday. It had a decent debut, with the stock rising 5 per cent to 169½p, which valued the business at more than £250 million. JP Morgan Asset Management and Henderson Global Investors bought 6.25 per cent and 5 per cent, respectively.
The company is tied to the betting industry, as many of its largest customers use its fraud detection software. The float comes just before the Grand National on Saturday, its biggest day of the year.
SafeCharge has raised £75 million to fund expansion into Asia and North America, where it is looking for companies with local knowledge and large numbers of customers into which it can plug its technology. It is pledging to pay half of its adjusted profit, expected to be about £23 million this year, in dividends, which will please Mr Sagi, who retains a majority stake.
SafeCharge is profitable, cash-generative and has a proven business model in a market that is not going to cool as long as e-commerce is rife with fraudulent activity. Buying the shares is also a punt on the colourful Mr Sagi.