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It’s a shame we didn’t catch it at 30p, would have tripled up already. WMH are too big and strong, the losses incurred have been cushioned by the government paying 80% wages and rent rebates, saving on overheads, etc. And I can tell from online poker that the traffic is very high with so many people say at home with nothing to do.

I can’t see the Virtual stuff taking off personally. The vast majority of people stick to betting on the thing they are interested in and rarely deviate from that. I’m a football bettor and the occasionally bet on horses. But I’m not interested at all on the casino type games or virtual stuff.
I’m still convinced that this virus thing is going to last for long. We are now in April and the weather is getting warmer, these viruses don’t spread in hot weather. A decent spell of good weather will get rid of this.
The share price may fall but I wouldn’t think by much. But if anyone wants to get their money in here and take advantage of these crazy low prices - don’t leave it too late as you might miss out.

The losses may not be as bad as first thought though. With the government paying 80% of wages for those who’s jobs are on hold and business rates breaks too, the costs during this period will have decreased significantly.
Once sport returns which I think will be sooner than we first imagined, betting volumes will return as they were before. People rarely change their betting frequency as PMoran described.
This share will return to the same levels as previously held and deliver profits on a year on year basis. This coronavirus has been a gift for people to buy into lots of stocks for a bargain price. Take advantage, don’t miss out.

Looking at the coronavirus figures, I’m not convinced it’s as bad as the hysteria created.
So far around the world 35000 people have died, that’s nothing given the world population is 7bn. The deaths aren’t rapidly accelerating and now we are entering the warmer months and these flu like viruses don’t spread when the days get warm.
I think this will soon be realised and plans will soon be heading towards returning life back to normal.
Therefore I think we should invest into this now before we miss the boat.

Alto, I don’t think anyone would disagree with your long term forecast of WMH. The question is at what point is it best to invest? I am sure you will agree that it’s when the SP has hit the floor - I think we’ve already had that, I don’t see it going down to 29p again. You could buy 5000 shares now at 55p which would cost £2750 but if it was to fall to 40p you could get 6875 shares for the same outlay. When this comes to reach £2 per share down the line that’s an extra £3600 profit.
So the question is - is now the lowest we will have a chance to get these shares going forwards?

I’m personally expecting a fall at the start of the week, will stabilise midweek and move up towards the end of the week.
I can see this going down to 55-57p and ending the week at 61-62p.
Anyone else want to predict?

It will recover a bit before the close of play. Will end up around 65p, I see this all the time. You watch.

I hear what you’re saying but there are so many betting sites and online games/casino sites out there these days. Last year WMH’s online gaming accounted for 28% of their revenue which is a lot more than I expected and it’s fair to say that this revenue will increase at this time.
I’m just going to keep watching to see how this goes.

I didn’t expect to see the share price recover in the way it’s doing so soon. But then I don’t claim to be any sort of expert, simply what I thought based on the current situation and the impact on bookmakers.
You may well be right buying back in at 60p. Long term you’re definitely getting value. It’s just will it go lower again to give better value?

I was really impressed, I'll definitely be giving them my future custom. Glad to see this amazing rise today.

A very nice double up on your investment!
I've missed out and got it wrong. I didn't anticipate the Government's 80% wage job retention scheme for starters. But I didn't expect it to be in the 70 pences until things were looking loads better with the Coronavirus.
Good luck to everyone investing here, this share will undoubtedly return to where it used to be.
I am going to look elsewhere for opportunities.

The Government’s 80% job retention scheme has thrown a spanner in the works here in hoping to see the share price fall further.
This is going to ease an enormous amount of financial pressure on the business.
I have a feeling that the share price may settle around 60p for a while before rising once this Coronavirus settles down and life and sport returns to normality.
In that case I won’t be investing in WMH.
But if it does return to the 30 pences I think I would buy in at that point even now.
What are other people thinking here?

Christball, I’ve been looking through last years WMH accounts to see if what you say about 50% of WMH’s business is linked to online gaming. This is incorrect.
Online business accounts for 47% of their business but online gaming accounts for 58.3% of their online revenue. Therefore the online gaming accounts for 27.41% of their business. Check the figures on the accounts.

They still have the online casino games but this attracts a different group of people from those that bet on sports. I never touch those casino games or live casino games as it does not interest me.
I am keen to invest in WMH but I want to get it right in terms of the price and timing to buy in. I’ll be watching and waiting.

I've just been watching Sunday Supplement on SkySports and Henry Winter said that his sources within the NHS thinks it is wishful thinking to believe football (and I guess all sports) will return before the middle of October.
Who knows if that prediction is right but given that in Italy 650 people died yesterday alone and 60,000 people have now caught Coronavirus in Italy so far, it is clearly spreading rapidly around the world and self isolating is not going to work in stopping this as we all still have to go to work, the supermarket, be around family, etc.
If we have no sport for 7 months, well there is absolutely no point investing now into any bookmakers, this has simply got to drop a long way from here.
Looking at the annual accounts published in Feb 2020, the net assets of William Hill was 320m pounds, which is now very close to the market cap (the stock markets' value of the company). There are 874m shares in issue. What will William Hill's losses be this year? Looking at the accounts last year bank loans, overdrafts and bonds cost the company 46.6m pounds. Finance costs were 7m pounds. Add to that wages, leases, pension payments, overheads, etc. Without all the revenue that WMH is missing out on to absorb these costs who knows what the losses for this year will be, surely somewhere between 100m-150m? If the net assets fall to around 150m pounds, if the stock market was to value WMH at that price the share price would fall to around 18p.
20 pence should be one's target price IMO. But like you say 2reincarnated, the floor may be lower. Time will tell.

alto1 - yes I hate these forums in terms of people who ramp up shares on the AIM market, and then they gang up on you if you question them.
As for the buying and the share price going up 10% on friday, well good luck to those buying at this time. If this has bottomed out already then they have done well, but I for one won't be buying in at these levels, not now and not once this is over. If that means I miss out then so be it but this coronavirus has been a disaster for the all bookmakers, the Grand National which is huge is an enormous loss in itself but add to that the Euro Championships, US Masters, the Derby is unlikely to take place, no horse racing including the start of the flat season any time soon, World Championship snooker postponed, no football at all apart from the Aussie A league and Belarus (Turkey, Brazil and Argentina have postponed their games now), F1, most likely the French Open and Wimbledon will not take place, no UFC for the forseeable future, etc.
How long is all of this going to go on for? It would make a good betting market, I would guess around July maybe?
Add to that, so many people who are WMH's customers will also be skint having lost their jobs and won't be able to bet if they have no spare cash.
I'm interested in investing here but no way at 40p a share and not now with huge uncertainty.

Interesting points. The Done brothers buying 3% this week shows that they see this as a very good entry price whilst many of us feel this surely has to go lower still.
Every sporting event which are key to the business are being postponed and with absolutely no sign things will return to normal for months and wages and overheads to pay, the losses are going to be huge.
How low will this go? Would you buy in at this price now given the hard and uncertain times that lie ahead?

I definitely want to lump into this but as you question when and at what price? It can’t keep going down but I would love it in terms of an investment if it does.

Barnet Peter - please enlighten me where this ‘lots of overseas footie” is taking place as I bet on football and cannot see any leagues that are still playing except a few African leagues which I am guessing will be pretty corrupt.
No one bets on greyhounds. This stock will go far lower. They have lots of people’s wages to pay, overheads and there is no sign of sport resuming any time soon.

This is IMO is going to be a golden investment opportunity but when? I can’t see the share price improving whilst there is no sport any where in the world and no sign of it coming back for probably months. How much lower can this go though? This will get back to the £2 mark at some point I am sure of it. I’ll be watching and waiting.