jolly ...23 Nov 2013 21:06
The market is valuing the business at 5m GBP. The market capitalisation is 5m GBP. The prefs shares get redeemed, all being well (starting with 1m GBP next month). Think of them like a loan.
The interim statement was upbeat, with more revenue next year from the banking frameworks etc.
Pretax profit forecast for next year are 2.5m ... i.e. enough to cover pref payment schedule if met and maintained.
Then we're left with a business with a PE of less than 3.
The question is this: to what extent does the market have confidence that STY can meet the redemption schedule from operating profits and cashflow.
Perhaps the ordinary shares should be valued at zero, to reflect the 15m prefs and the profit for FY13? That's the ultimate extrapolation of your argument. Think through the logic.