RE: Grid launching 25th February23 Jan 2022 11:17
Hi manofnomeans -
not necessarily.
EA bought Codemasters last year - and Codemasters has advertising deal with Bidstack, has been going on for a long time.
So EA is already involved in adversiting with Bidstack.
Bids is already advertising on the old Grid - so I expect the new game to include Bidtack ads.
If this mobile AAA deal is EA - this means simply that EA already knows how Bidstack business works as they have a few games running Bidstack ads via Codemasters acquicistion. Futhermore, Bidstack has previous EA employee on the board.
This doesn't prove anything but for me, it makes EA verly likely party of the AAA mobile deal.