Competitor research12 Feb 2014 12:12
With Eastman (Perennial Wood) now (thanks Stogmot) out of the way we also need to watch the development of other product technologies which do a similar job. Examples are:
Thermowood (Thermally-treated wood)
Belmadur (chemically impregnated and hardened wood from BASF)
Kebony (impregnated with fufuryl alcohol)
Wood plastic composites
and of course the mainstream pressure-treated preserved wood you see in DIY outlets.
Accsys need to find a price-point to gain appropriate market share and drive their production costs down.
Unlike Eastman they are committed to this technology, not having the luxury of a diverse product portfolio to pick and choose from. Their business model is great, getting income from partners before they are in production and royalties thereafter.
Long-term I could see them being bought out by a larger organisation who make the acetic anhydride used in the acetylation process e.g. Rhodia, BP, Diacel or Celanese.
It is worth holding this share long-term in my view.