This share is following the solg route. Price goes up until gold discovered then drops over time ready to rise when mining starts. Think solg went up to 60p then all the way back down to 10p. Its just the way things are. Lth will be laughing in a few years.
Comparing birthday card company to pharmaceutical company you have got to be bloody joking. And you say WE. Think you need to sell your 5 shares and move on.