Equity Development target 150p12 Apr 2013 09:03
In their 10 April note, Equity Development reiterate their fair value on the shares at 150p. For anyone who wants to understand more about what SAL does, ED has an excellent (and free to download) 36 page research note dated 4 December 2012 on the company. Clearly SAL is already posting very promising results and is cash generative. However, there is great scope for growth if it can attract more of the billions spent by UK advertising companies into experiential marketing. In order to achieve this, it has - with other media buying specialists - created a separate company SP+ to educate the advertising agencies.