Jeffs Interesting Itinerary in Brazil16 Oct 2023 22:07
JT is currently in Brazil to negotiate distribution of the new products, review the field trials and meet the team there.
Sounds like an interesting visit. I'd love to have been a fly on the wall at the dinner in Campinas. It was attended by some interesting 'like-minded' company leaders (wonder if any speed dating took place *nudge*). Seems they concluded that the current headwinds in agtech will be short lived.
Hope so...
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PHC – Plant Health Care do Brasil receives Global CEO
This week we received our Global CEO, Jeff Tweedy, who came to meet with our business partners and check the preparations for the launch of the new PHC technologies for the 2024/25 harvest.
The week started with a planning meeting for the 2024/25 harvest with Nutrien, our Saori® distributor in Brazil, for the soybean seed treatment market. Saori is the first peptide® with PREtec technology registered in Brazil for the control of foliar diseases in soybean, applied in seed treatment, enabling crop protection from germination.
The meetings continued with the board of directors of Coplacana, which is celebrating its 75 years of history and the 5 years of partnership with PHC Brasil in the exclusive distribution of H2COPLA for the sugarcane market, #rompendoasbarreirasdaprodutividade. With Marcos Farhat, Roberto Rossi and José Neto
We also had the opportunity to share a current view of the input market in Brazil, with the participation of Jeff Tweedy and our Director for South America, Flavio Enor Prezzi, at a dinner in Campinas that was attended by important agribusiness executives: Marcelo Gardel - ISK Biosciencias do Brasil, Ari Gitz - BioControle, Fernando Gallina - Syntech, Vitor Cunha - AMVAC do Brasil
It is no secret to anyone the difficulties that the agricultural input industry is facing this harvest, with the flow of stocks. However, according to estimates by the National Supply Company (CONAB), Brazil's soybean harvest for the 2023/24 period is expected to reach a record of 162.4 million tons, with an increase of 2.9% in area, and 2.2% in productivity, indicating that the producer continues to believe and invest in technology and that this situation is temporary.
Now, we continue the tour of Brazil to follow the results of our newest technologies with renowned researchers, in order to closely observe the performance of the innovative technologies that PHC will bring to Brazilian agribusiness in 2024: MOSHY™ for the control of coffee rust and orange rust in sugarcane and TEIKKO™ for the innovative control of nematodes in soybeans. In the next posts, we will talk about them.