wazzabuffet10 Jan 2010 17:19
Not a chance, it would be commercial suicide. What would be the point of spending £10bn to buy the company only to shut it down? I cannot think of this ever happening, nor I suspect can you.
Kraft see Cadburys as a very profitable company, with products that are Global brand leaders all over the world. They want the Cadburys revenues - £5.4bn in 2008 - to bolster their own revenue streams. What would be the point in closing it down? How would they recoup the £10.5bn purchase price? What would those people who spent £5.4bn on cadburys products buy instead? How many Kraft confectionary products can you name?
Cadburys have the global brand leader in block chocolate with Dairy Milk. Are you suggesting that everyone would go out and buy Toblerone instead? And what about all of their countlines - Flake, Fudge, Twirl, Curlywurly, Picnic, Time Out, Boost, Double Decker, Wispa and Crunchie, to name but a few, all to be replaced by Kraft's only small bar the Daim - I think not. Personally I'd rather have a Mars Bar!!!!
I don't wish to be rude, but what you are suggesting is sheer lunacy. It's a bit like Shell paying £120bn to buy BP, then closing all the refineries and shutting all the petrol stations and hoping people buy Shell instead, forgetting that people would be able to choose Esso, Texaco and supermarket petrol. It would never happen.
Even if this take over does go ahead the brand name of Cadburys will live on long after you and I have departed this world, and I suspect they will still be using the current factories.
I for one hope that this hostile bid fails and that Cadburys remains independant. If we are forced to accept Krafts offer I will be selling my Kraft shares at the earliest opportunity and reinvesting in a UK company. Holding shares in US listed companies in the past has caused me nothing but grief. Even if the share does well the chances are that the exchange rate goes against you and wipes out any gain.