Look at the big picture11 Feb 2022 10:23
There are lots of headwinds, rising interest rates, costs of living ,investment in the business and supply chain challenges.
The list goes on.
But if we look at the big picture, this has come down too far.
Last time I looked it was still a profitable business.
So at some point it all turns around. Funds start buying again, people go out more and the logistical issues disappear.
Remember , oil makes up a huge part of the inflation numbers and is it really going so much higher in the next year from here , I doubt it.
There is also a shortage of staff in many areas and wages are rising for the younger age groups, precisely the people who buy Boo.
So yes it has been a bit grim to hold the shares and would be very easy to sell now but I suspect you would regret that.
Instant relief and long term discomfort.
Hold fast, and look at the big picture.
Andrew