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https://www.thedrum.com/opinion/2020/06/04/why-ugc-exploding-popularity-among-brands-during-covid-19
Oliver Green, Chairman, commented: "I am delighted to be fulfilling the role of Chairman at Brave Bison. My time as a Non-Executive Director and Interim Chairman at Brave Bison has further highlighted the Company's immense potential and I look forward to being part of the next stage of the Company's growth and success."
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YouTok...TikTube...Shorts?
Published on April 3, 2020
Author’s photo
Ben Sinden
Managing Director, Publishing at Brave Bison PLC
It is being reported by The Information that YouTube is looking to launch a short form video feature to rival TikTok before the end of the year.
Allegedly called 'Shorts', it is suggested that a feed will live inside the existing YouTube mobile app and enable creators to leverage YouTube's already licensed music and songs.
If YouTube did provide a platform to challenge TikTok, it would be interesting for creators and publishers alike as it would be full of potential opportunities - but also challenges.
The Challenge
The challenge faced by YouTube will be in delivering native app experiences that make TikTok a success as these are not easily replicated across all platforms. TikTok's in-app filming, production tools and filters, as well as its mobile first UX, enable creators to maximise TikTok quickly and effectively. TikTok is a super-shortform platform where creators are free to be themselves rather than a more polished version. In contrast, YouTube is more mature, with longer viewing times and often higher production values. In addition, the viral nature of hashtags that are ingrained in every piece of TikTok content shape and launch trends, creating both demand and supply, growing the platform ecosystem at pace. These could be big barriers to entry for any platform wanting in on this style of content.
The Opportunity
However, the opportunity YouTube could present is quite exciting. TikTok has its own challenges that YouTube is further along in solving, including well publicised discussions around brand safety and privacy issues.
The monetisation options and infrastructure is something YouTube excels at and provides a possible instant revenue and reach opportunity. YouTube also has an almost infinite list of great creators, who may not want to jump between platforms. Unlocking TikTok-esque content within their established community, fanbase and platform offers creators and publishers diversification, evolution and revenue.
The possible introduction of 'Shorts' would also attract a market currently dominated by TikTok as Gen Z favours short and ephemeral content which encourages and celebrates individualism. With background music, a key TikTok feature for dance challenges which are one of the most popular forms of content on the platform, YouTube's bank of licensed music will likely attract this growing demographic.
At Brave Bison we spun up a dedicated TikTok team at the start of the year to create exclusive content across our brands, including VTRND, Mutha and Canvas. Rather than focus on what has been achieved so far, let me share one video we're really proud of. Not only does it highlight the native content opportunity of the platform, but in these unique times it supports and thanks one of the most important things in our society right now -
Rather than ten TV shows consumed by billions of people, we now have hundreds of thousands of shows... You could be only one of ten people in the world interested in a niche topic, but chances are you’ll find content for it.
The reason the creator economy works is that consumers are flocking to their own niche topics - presumably in flight from irrelevant mass media-messaging.
And that’s why Tangent made a calculated bet earlier this year, on AIM listed social video group Brave Bison Plc. The group, run by ex-Google and Buzzfeed GM Kate Burns, is part media owner, part agency and owns some of the biggest channels across Facebook, Instagram, YouTube and now Snapchat. It won’t be long until commerce, licensing and events form part of an already diverse and next generation business model.
Where eyeballs flee, brand budgets will follow, so expect more from the creator economy in the coming year.
https://www.linkedin.com/pulse/digital-trends-2020-master-art-value-creation-oli-green?articleId=6610464343144439808
Brave Bison has announced three new senior executive hires, the latest in a new wave begun by recently-installed CEO Kate Burns.
https://www.prolificlondon.co.uk/marketing-tech-news/business-appointments-and-recruitment-news/2019/11/brave-bison-announce-three
Brave Bison is a dynamic digital media company innovating at the intersection of brand, content and native talent in social video across the world. The company's mission is to be a leading, social video publisher, addressing the desires of its customers with offices in all major hubs.
https://twitter.com/BraveBisonIO?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Rationale for investment
1. Growth potential. Brave Bison retains net cash of £3.9m,
a sum that backs up 44 per cent of its market capitalisation.
This means that the business is eff ectively being valued
at £4.8m, or on a single digit multiple of annualised
cash profi t. This valuation fails to acknowledge the company’s
growth potential from its market leadership, with
the benefi ts of the operating leverage still to be exploited.
2. Attractive valuation. The digital company recently
turned profi table. In the fi rst half to 30 June 2019, Brave
Bison trebled its underlying cash profi t to £0.25m on 9
per cent higher revenue of £10.1m. The performance was
driven by growth in fee-based services, primarily from
Asia Pacifi c branded content, despite advertising revenue
being impacted by de-monetisation of Facebook pages
and adopting the social media giant’s new policies.
3. Geographic potential. Brave Bison may be a minnow of
the stock market, and well under the radar, but it off ers
a global footprint and potential to tap into Asia Pacifi c
growth.
https://pdfs.investorschronicle.co.uk/IC_Alpha_CIPMerchantCap_Simon_2709New.pdf
#SNAPSUMMIT
?? 86% of Gen Z watch at least one hour of short form video weekly (Snap)
??51% of digital advertising is on smartphone (IAB)
??76% of all video spend is on smartphone (IAB)
New shows coming on the Snap platform soon, watch this space ??
Thanks for the shout out Oli Green and great to be announced as a premium production partner for Discover in the UK!??
https://lnkd.in/g-5TFUm
Spikes Asia: The Evolution of Data Driven Storytelling
https://unruly.co/news/article/2019/09/19/spikes-asia-the-evolution-of-data-driven-storytelling/
Media agencies, creatives, and brands. Let us WOW you with a session that you’ve not had before and leave with an experience you will never forget. A full disclosure into how our unique partnership has been helping brands win customers in the very unforgiving and competitive social video advertising market.
Brave Bison will be en masse, led by our superstar CEO Kate Burns, attending the London Climate Strike, starting at Millbank at 11am.
Watch this video from our channel Mutha to learn more and get your business involved ??.
https://www.linkedin.com/company/brave-bison
What a privilege and an honour for our channel Mutha to be invited as an accredited partner of the United Nations to their evening launch of Anatomy of Action at the UN building in Paris ????.
CIP Merchant Capital
Portfolio review
Between the end of June and the end of August 2019, the Company has built a 7.7% stake in Brave Bison Group plc ("Brave Bison"), a video producing company quoted on AIM. With approximately £3.7 million in cash as at 30 June 2019, revenues for the 2018 year in excess of £21.2 million (£10.1 million in first half of 2019) and having announced a maiden EBITDA in the last fiscal year, it provides indications of positive growth.
https://www.investegate.co.uk/cip-merchant-capital--cip-/rns/interim-result-for-the-period-ended-30-june-2019/201909101716548782L/
Join us at @SpikesAsia and meet our rockstar CEO @KateBurnsie and woman of the moment @caroline_troman, alongside our partner @unrulyco. #cannesofasia #Singapore #seeyouthere
https://twitter.com/BraveBisonIO
Congratulations to our APAC business unit of @BraveBisonIO. The prestigious @MumbrellaAsia awards have shortlisted us for "Independent Agency of the Year" and our own Sophie Crowther for "Under 30 Achiever of the Year". BOOM
https://twitter.com/BraveBisonIO
New job role
Brave Bison are looking for a Production Manager to join their creative team in London.
https://uk.linkedin.com/jobs/brave-bison-jobs?position=1&pageNum=0
https://www.consultancy.uk/news/22216/pwc-internet-strategy-expert-joins-brave-bison
Brave Bison Show Reel 2019
https://www.youtube.com/watch?v=77xKFKksPXw
https://bravebison.io/media/1305/bb-shareholder-presentation-august-2019.pdf