RE: Myprotein Ice Cream- Should be instore today27 Jun 2023 16:53
Copied the text below from a Grocery Gazette article. Hopefully the warm weather continues, although it's not good for my liver!
"The warm weather and early June heatwave has caused supermarkets in the UK to see a surge in sales for ice cream and soft drinks, as Brits embrace the beginning of summer.
According to new data released by NIQ, (formerly known as NielsenIQ), weekly grocery sales rose to Β£2.9bn in the week ending 17 June, the second highest so far this year after Easter.
In the last four weeks there were 34m extra visits to stores compared to last year, 30% more than the additional visits recorded in early May.
As a result, shoppers indulged in seasonal items and impulse purchases, with sales for ice-cream up by 47%, sports and energy drinks β 31%, suncare products β 74% and hayfever remedies β 25%.
Additionally, the warm weather caused a boost in sales for seasonal drink items like flavoured non carbs (23%), mineral water (25%) and cider (22%)".
Meanwhile, Total Till grocery sales remain steady at 12.4%, a slight increase on the 12.3% rise recorded in May.