RE: MP Vanilla Ice Cream11 Jul 2023 21:58
I'm with AS would like to see MP in the likes of Waitrose, Tesco etc
Iceland is a scruffy outlet . MM posted the text below,so looks like we're not locked in going forward. Would Iceland be happy hitting more outlets with increased sales without exclusivity? or is it a no no
Perhaps someone with industry experience could enlighten the less knowledgable
'We launch in Iceland today, before expanding to other major U.K. grocers and internationally later this year. In September, we are also launching a range of protein rich ice cream bars as healthier alternatives to the Mars-style products'