Interesting share29 Mar 2018 23:06
Is this a similar scenario to Thomas cook a few years ago? Given the goliaths dying on the high street maybe not in these days and times. We have a young one and being the first we did the over endulgent parent thing and spent a lot in mothercare, possibly over £2k with the pram included. What I am always amazed at is that 1. You can never find someone to ask questions about products, you often get bored and just leave 2. It takes forever to buy anything, if you see half a dozen people in a line to pay you are as well dropping the stuff and leaving 3. Everything is always on sale, always! It just discredits the own brand. 4. As far as I see there is no loyalty card, you can buy the same stuff in boots and get points on the advantage card. A lot of smaller child offering shops seem to be doing very well at the moment as they are focused in particular segments of the market, offer good sales service, often up selling or selling complementary alternatives, as likely most parents don’t even know what to buy with the way stuff has come to market in the last 15 yrs. I think the brand is strong but a real turn around is needed. I think their stores need to be focused around effective selling not product catergories, they need a slicker way for customers to buy things - why do they need my postcode???, they need to understand who their most profitable customers are and deliver a focused offering and not a Tesco cater for everything, use they excess space from clearing out all the crap that is tied up in inventory to offer events or services that bring parents into the store, or baby sensory, classes, etc - these can lead into high margin sales and brand strength. I am not sure management can do this transformation from the current mode to a model more reflectively of what is quite a dynamic market. I think the brand will live on but maybe not under the current structure. Would be great if they did though. All imo and good luck to all holders