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My daughter works for the US cosmetics company and they absolutely never use traditiional advertising, it's all social media and promotions - right now they've taken over the Hispaniola for a few months. What's interesting is that the targeting is such that unless you are likely to be interested you'll never have heard of them; I suppose that's the strength of influencer advertising, it has an exclusivity that can't be achieved by the broadbrush approach.
It doesn't make people a precise metric, does it if it's only estimated? Lots of people will have just one device they use in a day, I've got up to seven and probably use five every day. I appreciate that's a bit of an outlier, but so is just one device, it has to be somewhere in between which leaves a massive margin of error. That's why I prefer page views, because that is what the site actually experiences and every page view is an earning opportunity. Apart from choosing which metric is preferable as reliable, there's the issue of bots and pay per clicks being counted as people. Having looked in the past at third party websites estimating my traffic I'm inclined to treat them as not much more than an informed stab in the dark and nothing to get too excited about.
No idea if it's a trend or a blip! But what matters is earnings per page view which we simply can't even guess. On the whole I'd say it's definitely a positive but we don't know if it's earning a cent or a dollar per page view - on some campaigns on popular influencer blogs the earnings could be well in excess of the higher end. What matters most is high quality brands with big campaigns choosing Blinkx and that it grows its trust. Have you seen Yahoo has really plumbed the depths by carrying ads for ivory? They're on a road to nowhere.
It's here too, Tractor.http://adage.com/article/digital/ana-report-7-2-billion-lost-ad-fraud-2015/302201/
I'm just a born cynic and beginning to believe quite seriously that the bad is outweighing the good as far as the internet is concerned. I guess there are going to be some big reassessments on freedoms in the next decade.