still confident15 Dec 2013 07:56
When Mark Cavendish takes part of his fee for being an elite consultant with the company, in the form of shares it tells me he has complete confidence that they can do a good job. He worked in a bank before concentrating on his career and is very business astute. You also cannot underestimate the effect having someone like that being a figure head and helping to develop the products can have on the sales. He is a perfectionist and allot of new cyclists will see Cav uses SIS and think, 'must be good if he uses it, i'll have a bit of that'. Confident we'll be looking at £1+ in a yr or so, when the marketing costs have been absorbed. Lets not forget, revenue was UP 23%.