Let the Good Times Role10 Jan 2022 11:39
Venture Life plc is a leader in developing, manufacturing and commercialising products for the self-care market. Dentyl Dual Action is the fastest growing mouthwash brand in the UK and Ultradex is the leader for UK halitosis mouthwash market. Both brands have previously generated sales in the Chinese market. Samarkand Group plc will immediately become the brands' exclusive distributor in both the cross-border ecommerce market and the general trade market in China. Using its Nomad technology and service capabilities, Samarkand will create multiple ecommerce and retail sales channels for the brands.
" As Samarkand has other key brands under their stewardship, we are confident that our oral care brands will be properly exploited and managed by them in China. This partner brings two key benefits which I think will be paramount to our success; the first being a UK base that we will interact with directly, making communication quicker and simpler than with a partner direct in China, and the second being their own team in China directly interacting with the UK base."
Subject to minimum performance conditions, the new agreement will be for an initial term of 5 years.
And there is more...
"Further to this and following the months of intense integration since the acquisition of both BBI Healthcare and Helsinn, our commercial team is starting to make good progress on exploring and exploiting the expected synergies. A new distribution agreement has been signed for Pomi-T in Germany and good progress has been made in identifying other prospects in other key parts of the world. We will continue to update the market on this progress in due course."