Croda Beauty4 Nov 2025 08:01
Croda Beauty at SCS Formulate 2025
Join us at stand 125
11-12 November, Coventry Building Society Arena, UK
Croda Beauty is thrilled to celebrate our centenary year with you at SCS Formulation 2025, in Coventry, UK. For 100 years, Croda has been shaping the future of beauty, and this year, we are showcasing our next chapter of innovation.
Visit our experts on stand 125 to explore our latest product launches across our Croda Beauty, Actives, and Botanicals portfolios, and try out an exciting collection of concept formulations, designed to inspire your next product creation.
New products for 2025:
KeraBio™ K31
A first-of-its-kind biomimetic bond builder, powered by biotech. Working at the molecular level, it elevates hair strength beyond repair, promising a new era of hair transformation. We are proud to announce that our Biomimetic Bond Building Serum has been shortlisted for the Laura Marshall Award. Powered by KeraBio K31, this formulation strengthens hair beyond repair, locks in shine, and tames frizz. Check out our display in the Laura Marshall Award area, and call by our stand to find out more about the formulation and this groundbreaking ingredient.
Natrineo™ CR8
Discover our new PEG-free, phosphate ester emulsifier that provides the unique ability to create W/O/W emulsions with one single ingredient.
Zenakine™
This cutting-edge neuroactive ingredient has been designed to counteract the effects of stress on the skin and improve overall wellbeing.
Phytessence™ Green Coffee EC
This innovative botanical ingredient has been designed to reawaken the skin and uplift the spirit, bringing a moment of energy and positivity to everyday life.