RE: AxisBiotix on LinkedIn20 Nov 2025 13:23
This is the article, just a load of hot air really.
At SkinBioTherapeutics, innovation doesn’t stop at developing breakthrough skin health solutions; it’s about making them accessible to the people who need them.
AxisBiotix is available in Superdrug, a result of a journey that involved careful planning, collaboration, and strategic execution.
1️⃣ Understanding the Retail Landscape – We analysed what Superdrug customers want from microbiome-based skincare and how AxisBiotix fits into their routines.
2️⃣ Tailoring the Proposition – From packaging and messaging to education for staff and customers, we ensured AxisBiotix would resonate in-store.
3️⃣ Building Retail Partnerships – Close collaboration with Superdrug’s buying teams helped us align on stocking, visibility, and promotional strategies.
4️⃣ Feedback & Optimisation – We’re continuously learning from in-store performance and customer feedback to refine our approach and deliver the best experience.
Bringing a scientifically advanced product like AxisBiotix into retail helps make evidence-based skin health solutions more accessible to everyone. This milestone reflects the teamwork behind every decision, from lab bench to retail shelf.