research for you guys12 May 2020 16:42
Iconic Labs PLC (LON:ICON) told investors that TheLondonEconomic (TLE) website has outperformed expectations since entering into a management contract with the company in mid-April.
The AIM-listed firm, in a statement, said that TLE’s page views are trending at 6mln page views per month, after traffic increased by 50%.
It highlighted that substantial work has been done with the editorial team both to focus the editorial output and increase the number of published articles.
"The progress that has been achieved since entering into the management contract with Iconic Labs has completely exceeded our expectations,” said Jack Peat, editor of TLE.
READ: Iconic Labs inks contract with TheLondonEconomic
“They have worked with us to enable the continued production of content that we believe is important, and which is the key to our core readers, while opening up the publication to a wider audience.
“The feedback has been superb and the proof that it is working is there in the page view numbers, which are way ahead of our most optimistic estimate for three weeks in.”
John Quinlan, Iconic Labs chief executive, meanwhile, said: “We aim to build a business model within Iconic Labs whereby we have a playbook that can be applied to any acquisition of publisher assets or businesses.
“While we always take careful note of individual differences among publishers, our experience has been that there are common threads and challenges to which we have developed successful approaches.
“The success of the initial work at TLE validates that approach, and we look forward to further growth of the publication as we bring our full suite of data analytics to bear on TLE's various channels."
Chief business officer Liam Harrington added: “The level of interest in TLE has proved to be even better than we expected, but there is clearly substantial further demand and appetite for the content that we can unlock.
“We always viewed TLE as a publication with tremendous potential that we could maximise by bringing our skills and experience to bear.”
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