RE: Marketing8 Feb 2017 22:35
Chrisjc, - there is no evidence FUM has any in-house marketing expertise.
Its a fact that there was minimal marketing effort in the Blue Diamond product release in Holland / Belgium.
It is also a fact that the board makes no pretence of having Marketing expertise.
I cannot find any documentation on the website that can provide evidence of marketing spend.
I prefer to believe the board wanted to get user feedback, particularly of the adverse kind, rather than shout the new condom benefits from the rooftops.
As an R&D company, FUM don't need Marketing expertise as they who have a service or product to sell,
nor will it be required in future.
FUM features very little in the business press, and the lack of spreading the news about FUM and its revolutionary products is partially the reason why the share price has reduced by >15% since institutions invested recently.
The blame for that smack in the eye for investors is with the board, no body else is employed there.
Zwartkopf reports the company were 'disappointed with the sp slide', and that the company wanted to attract more Institutional Investors.
LSE were on the phone for a quote as to why the sp slump.
Letting the share price slide will not assist in achieving these aims.
More effort is required on showcasing the benefits of the FUM portfolio, with an accent on the near future, the nearly complete regulatory aspects of some products, the licensing agreements freshly signed, some idea of the royalties would be nice, and I expect we will get this on March 23rd.
Everyone outside of FUM thinks it is a loss making R&D establishment.
They need to be educated that is no longer the case, with news of royalty and licence payments, then we will see sp stabilisation if not increase.
We'll see what the company is willing to provide soon enough.