Worth a read17 Nov 2023 11:09
Ad giant WPP's media investment division GroupM has grown more than 23% since Christian Juhl took the reins as global CEO in 2019, but it stumbled this year, having lost more than $1.6 billion in business to competitors in the US alone, according to the research firm COMvergence.
GroupM — which has 82 markets around the world, 44,000 people, and is responsible for placing $63 billion in media dollars annually — is in the midst of a multiyear plan to simplify its business to sharpen its competitive edge.
From next year, GroupM will allocate budgets and resources solely on a country-by-country basis as it shifts to a country-level profit and loss model, Juhl confirmed to Insider.
www businessinsider com/groupm-simplify-business-country-level-strategy-2023-11?r=US&IR=T