RE: SuperDry16 Feb 2024 15:08
If, when, JD takes control he will probably take the brand more upmarket, Fashion, as the word implies, means it comes in and it goes.The numerous brands that I have seen come and go during the past decades, from the Mod days, (The epitome of fashion!!!)
What JD has to do is get some in vogue celebs, which he did with Beckham and the majority will follow. He has plenty of contacts now.
As an incidental, I frequently visit Turkey, where virtually every fashion brand has been copied, I have yet to an SD one.