RE: Broker rating - updated!!14 Nov 2025 09:26
MCAP of 300m only for Adjusted EBITDA expected to be towards the lower end of the £130m to £150m guided range
ASOS' financial performance in FY25 reflects the success of its strategic progress:
· Gross profit margins up c.350bps YoY, driven by the successful commercial model implementation, focusing on higher full-price sales mix and lower markdown activity.
· Scaling strategic models: In FY25, Test & React reached more than 20% of own-brand sales, and flexible fulfilment reached 10% of third-party GMV, enabling it to bring customers the best, most relevant product faster and more efficiently.
· Operational and cost efficiencies delivered meaningful improvements particularly across its supply chain, through a series of wide-ranging initiatives including reducing the causes of unnecessary returns, renegotiation of key distribution contracts and optimising its warehouse footprint, leading to significant multi-year savings in FY26 and beyond. Distribution and warehousing cost-to-serve is down c.3ppts over the last two years, with further opportunities identified.
· Adjusted EBITDA up more than 60% YoY, expected to be towards the lower end of the £130m to £150m guided range, driven by higher gross margin and continued cost efficiency, resulting in an adjusted EBITDA margin of more than 5%, in line with consensus. During H2, ASOS delivered meaningful cost actions which, while not delivering a material benefit during the period, have permanently lowered ASOS' exit cost base, positioning the Company to realise significant annualised savings in FY26.
· Profitability improvements delivered amidst lower sales: Lower than expected GMV, with group revenue slightly below consensus estimates, as the Company continues to focus on higher quality sales against a soft consumer backdrop.
· Profit per order increased by c.30% YoY, underscoring the fundamental reset in unit economics achieved through focusing on creating sustainably profitable relationships with customers.
· Free cash flow: Delivered a modest free cash inflow in FY25, ahead of broadly neutral guidance.