RE: Back on Amazon7 Jan 2023 08:36
Interesting article - the fear however is the revenue growth is based on a reaction to Covid and not sustained YoY growth … so it’s giving a false picture of the future
I’m not de ramping BTW
Good news is all wellness tests now back on Amazon, not sure why they got taken down but all good now. We remain on Boots and Lloyds. PCR sales will now be low but the LFTs continue to sell and I expect Dec sales were strong as families tested before seeing elderly loved ones.
Nobody wants to see the world return to Covid. But with MHC atleast we have a business who can protect the nation through affordable at home testing.
The realist in me just can’t see the Wellness tests propping up the business. Unless …
Supporting NHS and GPs … long shot
Getting on the shelves at Boots, Lloyds, Tesco?
TV advertising with celeb endorsement … expensive
My real fear is the level of established competition, but that does also show demand is there
RNS this week IMHO