Reading - not new info24 Jan 2018 15:31
Nothing new here, but good insight on EU potential
Focus on Europe
Concepta�s Board, with support from documented research and learned papers, estimates that the target market in the EU comprises some 1.7 million women who have been unsuccessfully trying for a baby in excess of six months. Based on expected meter unit pricing plus typical batches of test strips, this equates to an annual market potential of �350 million. In addition to this, the product could be applied to women otherwise destined to use IVF (See Appendix 2.0); given there are over 500,000 IVF procedures annually in the EU, this amounts to a potential additional revenue stream of �62 million.
Concepta has commenced its application for CE Marking, which is a formal requirement to permit such sales in the EU. The Group intends to focus initially on its home market in the UK, and will target online sales direct to consumers rather than through retail channels. Marketing activities will centre on dedicated websites for infertile women, specialised publications, help and support groups and specialised consumer fertility exhibitions.
Achievement of CE marking will allow similar roll-out into other EU markets.
Intellectual Property, Trademarks and Patents:
Concepta�s main patent application looks at the use of the LH surge to estimate fertilisation date as well as hCG progression tracking, to establish it remains within a healthy range. Its sole patent family, which includes a pending international patent application plus a separate application in the UK, is currently being processed and remains in review.
Concepta has trademarks in Europe granted for MyLotus, Lotus, Concepta, and its lotus flower logo. Applications for similar titles are ongoing in Japan, Taiwan and China. The MyLotus Meter design along with its strip design has been protected using intellectual property rights. This means that the public design and shapes of Concepta�s products cannot be lawfully copied. Application for design right protection have been filed in Europe, Japan, Taiwan, India and China and for these the European Designs have been registered.
Anti-counterfeiting measures have been added to Concepta�s system to prevent competitors from copying its devices. Concepta is keeping, and intends to treat its know-how on the basis of �trade secret� and will therefore not specifically publish or detail this IP.
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