RE: Rns T ROWE20 Oct 2021 15:06
"""With regard to Shein, they have actually been around longer than Boo and haven't actually impacted Boo growth. There is no reason why this would change in the future""
Again 101 of investment is past is not a guide to the future. There used to be faceboook for all social media, then came instagram which started taking share away from facebook, then came whatsapp which also started to take share of peoples eyes, ears, brains away from facebook. In the internet world things just won't stay static, perceived moats can be breached very easily and quickly like we are seeing at the moment."
Kallu knowing Shein has been around longer than Boo highlights there is room for growth for all online retailers, look at the Global retail market and Boo and Shein along with other online retailers have barely scratched the surface. With bricks and mortar retail demise more market share in future ( note Boo has doubled market share in past 2 years).
Your analogy of Facebook, Instagram and WhatsApp only highlights the digital age we live in which takes our eyes off old fashioned entertainment alternatives (primark is the board game that will eventually fold/be trashed). This one in a hundred year event does not seem to be going away anytime soon, hope Primark does not suffer further (lockdown looming).