RE: Dan Finley12 Dec 2024 19:26
There is one word that sums up the state that Boohoo got itself into, and that is hubris ... overconfidence and arrogance of Kamani.
They built a very impressive company, and they deserved their reputation of being astute and skilled rag traders and online retailers. I'd bet in the early days every penny was a prisoner, and expenditure and investments were tightly controlled. But unfortunately success got to their heads, and the focus turned to showing off wealth and hobnobbing with celebrities, all on the company dime. SCB is right to point out the 100's of millions that have been wasted on vanity projects, virtue signalling facilities, brand purchases and US expansion. Hubris.
To be fair to Mike Ashley, he doesn't flaunt his wealth or act like a show off. He is down to earth and serious when it comes to business. He is also a shark ... so we all have to be concerned about whether he will really act in our interests as well as his own?