RE: Https://boohoodeservesbetter.com/7 Nov 2024 23:38
The results won't be great, a bit like ASOS, but we already know that from the last update. Having said that they did want to provide more information on the brands, and I suspect they will be trying to provide evidence of the "undervaluation" that is not being recognised by the share price. I suspect it will be some forecast on where they think Debenhams/Karen Millen can grow to. To be fair it looks as if the Debenhams market place is well ahead of expectations, and it gets more valuable the greater the GMV number.
The fashion brands are being crushed by the rise of Shein, but I can't help thinking that Shein are only a tariff and/or regulatory change away from losing their competitive advantage. If that ever did happen then Boohoo would recover very strongly. I watched an interview with a Trump representative this evening and she seemed to indicate that he would be rolling out tariffs straight out of the gate. China will be hit harder than the rest -Shein and Temu came to mind. They are also a potential bidder for the group or particular brands.