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Zaaaaaaaaaaaaaaaa boom! Another 5% of the share price! It is really interesting to observe how the roulette wheel of the stock market works! This boring trustworthy share is definitely going down, but very very slowly! I think this is ultimately going to happen to some of bigger more solid companies. I could have so easily piled into this share at £6.50.....then £5.50...…..then a lot more at £4.50...…..but here we are at £2.50....its so insidious! But I, like the very shrewed Company Directors, are still not buying!

Poor old Dignity, may they rest in peace, but not rise in glory!

Thank you Noheartss for saving me a shed load of cash...…..I could have got in at £4.50 but have so far not bought a single share. The stock market is a crazy world...who would have thought a rock solid business like this could suffer such a fate. But as I have been saying all along the Directors cashed in their chips and ran for the hills......and they don't look as if they will be returning soon.

Hi Bridgedog m'learned friend, looking at the charts, the shares of DTY are now at a discount to its all time high, of over 90%! This is usually a buy signal to me.....but I have seen shares fall to a discount of 95% before they recover. So maybe they could even go to £1.39 before a recovery. My only concern is whether they can avoid going bust. Presumably, if they need to come" cap in hand" and beg their shareholders for more cash, they will have a rights issue. At the current price, these shares are beginning to look tempting. What do you think?

I'm really sorry that you made a loss after reading my comments. It would be fair to say that ALL of us have missed out on this recent dead cat bounce. Its not just about Fevertree its about market sentiment as a whole. I guess I should have seen a market bounce coming...…but very few could have anticipated such a strong one, supported by unrivalled "unlimited" backing by the Fed. But I still feel safer in cash right now and I am sleeping much better at nights. The plain truth is that apart from this artificial market pump, there are no reasons whatever for buying shares right now! In the coming months we will hear news, all of it bad, of falling profits , mass unemployment, rising personal debt and bankruptcies. All these greedy people making tons of money out of derivatives, buying and selling securities they did not really own, will be exposed! The party is over!! And its gullible people like US who are left holding the parcel when the music stops! This is only my opinion, maybe I am talking rubbish......maybe you ought to be buying more shares. Lets see where we are in three months time....maybe you will thank me for encouraging you to sell.

This share seems to be going right down the pan! And the Directors are still not buying, even though they must have inside knowledge of the increased custom generated by the effects of the virus. If this share cannot prosper in times like these, things must be bad! Does the company have enough resources to pay its debts?
How cheap would they need to go for someone to consider a take over I wonder?

I completely agree with everything RayG said about Wetherspoons, they are a great company. But that does not mean I think their shares are cheap right now. When the time is right, I will be an enthusiastic buyer as I do want to own part of this company. I want to get in at £5 or lower.

I sometimes think outside the box. This evening, I had a very weird, almost "clownish" notion. What if I had absolute power? Power like the FED to buy everything......simply by creating wealth ex-nihilo, by just printing money at the ultimate expense of the taxpayer's future prosperity. What if I wanted to use that power to transfer wealth from ordinary people to the Government or who ever is really in charge........the Banks......the dark State? Well I could create an artificial boom.....and manipulate people into returning to the stock market. So those who now are nursing big losses will return and think everything is OK. Then, at a moment of my choosing, I could short the market, driving prices down to utterly unimaginable lows and profiting from the gain. If I was the person in power, it would be like getting extra taxes, without anyone knowing and without anyone blaming me for the robbery! It reminds me of a scene from Dr Who......when he asks Davros," what if you has a virus that was so powerful it would end all life forms in the universe...…..would you use that power?" Davros replies "It is an interesting conjecture......to hold between my fingers, in a test tube, something that could end everything. Yes! I would use it.....that power would set me up above the Gods! Please forgive my mad thoughts.....we all know that the REAL world could never be so corrupt or evil!

Yes good luck to you and everyone on this site. I have felt the market to be treacherous for the last 18 months. It has been really difficult to make a profit. Despite the rising market before the crash, most shares that I was watching just seemed to pussy foot around putting on small gains one day and losing them the next. Although I was in cash well before the crash, it still caught me by surprise. Usually markets pick up a bit in March going into an April rise. But this market is full of booby traps, smoke and mirrors! And as someone rightly said, its all computer driven, so ever more difficult to make a bob or two against the might of artificial intelligence. I've spent far more time on this Fevertree page, but much more money could have been made on some of the other shares I fancied......and really cared about like National Express and Marstons. Sadly, I must honestly confess, I missed the opportunity. In the circumstances, they seemed more high risk......but sentiment certainly changed with those shares big time!

All fair comment.....I can take it on the chin. However, have you ever owned shares where the Directors seem to be buying and the shares still go down? It does happen! But you are quite right, Director buying can be a good sign, but not always.
Warren Buffet tells us that it is best to buy when other s are fearful and there is blood on the streets. Its good advice. But it is infuriatingly difficult get the time just right. In these markets and with the latest bout of money printing, it would seem that cautiously buying the dips is not a bad strategy, especially if you take some profit each time.

As an investor whose portfolio is currently 15% physical gold and 82% cash I don't feel like a clown at all. I make no apology for daring to think the unthinkable of an ultimate worst case scenario of £1.90 a share. But if you read my last post, without quoting me out of context, you will see that I favour a possible decline to £5.00 a share, which I consider a more sober valuation, worthy of some of my hard earned cash.
As it stands, all boats rose today, as a result of the markets being artificially inflated by increased liquidity. (This incidentally makes us all poorer down the road, as our savings in fiat trash, becomes more and more worthless) The rise today is an illusion. I note that it was not one of the biggest risers, but certainly, if I was a holder of the stock today, I would be an eager seller in the days to come. Because any reasonable person with an understanding of this bear market will know it is yet another baited hook, to get mugs.....,... "clowns" if you will, to pile in and lose more money. My gloomy predictions are based on a more drawn out L shaped recovery, rather than the more optimistic V shaped recovery. Be honest, what would you do if you were already nursing massive losses, having bought these shares yesterday? Hang on in the hope of more gains? Or at the very least sell some to claw back some of your losses? The waters are muddied somewhat, by the forthcoming American election in November. But my instinct tells me this market has further to fall before it rises again...…..November is some way off...….and £5 for Fevertree looms ever closer!

Oh dear, down again! What must be wrong? Not enough people reducing the surplus population?

We are in the early stages of this down turn.....a lot can happen in the next 12 months. Today is just a small relief that could be a bear trap. Have you ever seen the Chanel 4 programme "The million pound drop?" Its a bit like that....you pile all your money onto a trap door.....suddenly, without warning, the trap door opens and all those lovely bundles of money disappear down a shute.
As for the HSBC recommendation....have you checked the success record of everyone of their recommendations on almost any share? They are more wrong that right and half the time it is sheer misleading manipulation. I take any bank recommendation with a large pinch of salt. If this remains a profitable company, hopefully it will not get to the extreme valuation of £1.90...…..not even £3.80......but £5.00 is not improbable. I was very surprised to see JD Sports to fall as much as they did yesterday. But had I been brave enough to have bought 100,000 shares, I would have sold the lot today and snapped up the 17.5% rise. But if you agree with HSBC...….buy Fevertree and good luck to you!

It may be cheap enough for some, but sadly it is not cheap enough for me. My initial prediction was around £5 but as I said, and I know people were horrified at the prospect...... this could go to £3.80. You see, its not about truth or reality, it has nothing to do the company. It is just the effect of the current situation. We all know that shares rise far beyond real value......and similarly, they can fall below real value. Only you can decide when you want to get back in...…..I.m out for the moment.

Ohhhhhhhh Noheartss, I thought I could be scathing and rancid at times, but you are something else!
Perhaps they will be able to pay for funerals out of the generous dividends Dignity pays its shareholders.
But as the directors are sitting tight and NOT buying, I can only conclude that this share is a financial death trap! Having said this, someone from the Netherlands has bought a substantial stake in the company, so presumably he must has done his homework. As the death toll increases, so will this share potentially...….horrible isn't it? I suppose you could say the same for companies that sell cigarettes, booze and gambling. All very highly successful businesses built on the misery and poverty of others.
Of course one of the reasons the directors are not buying is that there is a takeover in the wings. Who knows!

What we want is Warren Buffet to take a major stake in this company. This is just the kind of company that he would be interested in, if it was cheap enough.

Its all gone very quiet on this site. I guess people are shocked and paralysed with fear. I hoped to buy at £7 but quite honestly, I think my money is my best friend at the moment. I just hope that the company survives this and the virus thing can be quickly overcome! I'm beginning to miss popping in for a pint at Wetherspoons.....especially when they have Abbot Reserve on....one of my favourites! Suddenly, the thought of doing without lovely real ale fresh from the pump for three months or more is not a very happy prospect.

Its a nice try at ramping this share......and I can well understand the logic. But why aren't the Directors of the company showing as much confidence and faith in this company as you? Not one share bought even at these prices. Previous comment on this board has detected possible financial problems with this company. It could be just another bear trap...like 95% of all the companies just now.

This is just a thought....and maybe it is a stupid one...….but who will be wanting to smoke cigarettes in the middle of this Coronavirus epidemic? And secondly, with all the unemployment and the high cost of tobacco products, who will be able to afford to do so?

Correction, just in case no one noticed, at the beginning of a BEAR market!

15-20years? I'll be dead by then!