RE: RE:whilst30 Sep 2016 12:10
Agree, but I believe consolidation with senior hires coming on board is the best 'next step' as Steffan indicates in the interim statement. David Wright has built a formidable operation of eight companies with great potential. Steffan was brought in to provide senior hires and scale operational performance and cohesion. His vision of an one-stop integrated communications, PR, IR, reputation management and marketing business is rapidly evolving. I am encouraged by several factors that make me think the corner has been turned. 1] The eagerness of very good senior execs to join Porta and 2] The fact that companies like Somero are choosing multiple offerings from Porta rather than just single briefs. This vindicates the positive outlook on 'critical mass' and scalability. The list of end H1 running into H2 client wins across all the businesses looks good and heralds well with the cost-savings kicking in during H2. Whilst Emma Kane's decision to sell shares for whatever reason was ill-timed she is a dyed-in-the-wool Redleaf girl and it is her baby. Whilst there is no obligation for her to explain her actions it would be helpful if she did state it was for personal or tax reasons. Integrity and transparency is high on her list of attributes as can be seen by her impressive client list and rejection of those she would prefer not to handle. I am reassured that Porta is either past or rapidly approaching its tipping-point and that debt reduction or refinancing is a priority as its resolution will certainly speed change of sentiment. At a time when most agencies are swimming against the tide, Porta does indeed appear to be attracting top hires and, as a people business, that bodes well for the future. They must be seeing traction in the integrated product offering and the quality of these hires is now attracting bigger clients as they have been 'profit-making from day one'. I expect that we should now start to see an increasing level of news regarding contract and project work. The IPO market has a pent-up number of companies post-Brexit, wishing to float and the bounce-back in the economy bodes well for all operations. With a firm hand on the tiller and a stated aim of 're-presenting the company' to its client markets, Porta could well be on the ascendancy as H2 rolls out.