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Scrap that last post.

Make that another 3m ADRs on the board already !!!!

Looks like our American friends still can't get enough of ITV, after nearly 3m ADRs yesterday, nearly a 1m are on the board already !

https://www.wsj.com/market-data/quotes/ITVPY

Nice one Nige, expect a few more upgrades over the coming days too.

Good volume again this morning with over 10m now traded and ITV being the fourth most traded stock in the FTSE.

As expected, a small drift and by the looks of things this morning, those Algo Bots are working overtime and will be all day today !!!!

No worries here, long and strong !!!

Loads of articles about ITV in the news on-line this evening as we would all expect but here's probably the best summary on the Daily Mail news on-line platform bizarrely :-

https://www.thisismoney.co.uk/money/markets/article-10186543/ITV-shares-jump-14-television-giant-forecasts-record-ad-revenues-2021.html

Well its official and about time too, excellent presentation this afternoon and for those whom missed it, a re-run will be on the ITV website in the morning. Some mad trade late on during the presentation and total volume for today could reach 60m no less, that's nearly 35m more than on the results day of 9th March !!!

ADRs are also having a mad day over the water, around 2.6m traded so far !

There's obviously a sea change going on here and whilst we may see some profit taking at some point tomorrow, the uptrend in ITV is definitely here for a while and especially from a technical point of view having smashed through all the leading moving averages !!

Long and strong !

https://www.wsj.com/market-data/quotes/ITVPY

Through gritted teeth, The Telegraph has managed to publish a decent article about ITV for a change :-

https://www.msn.com/en-gb/money/other/itv-boosted-by-record-advertising-market-as-spending-rebounds/ar-AAQxBuw

This is worth a screen print :-

https://www.hl.co.uk/shares/stock-market-summary/ftse-100/heat-map

They'll shortly be arriving in their offices so expect another leg up and before the ITV Commercial Investor presentation at 15:30pm.

Nice volume already this morning and no doubt the ADRs will be a bit lively as well come this afternoon !

Just been uploaded on the ITV website:-

https://www.itv.com/presscentre/press-releases/itv-and-virgin-media-o2-agree-new-long-term-commercial-partnership

Looking forward to what The Times and The Guardian have to say as well as CMC markets and those numpty websites which were calling for 94p !!

Yep ditto that and guess what, no mention of the word 'cautious' no less !!!! I think that's the first time in the Dame's tenure at ITV !

S4 Capital released numbers this morning which were also off the scale !!

Q3 Numbers out :-

'ITV TAR for the full year 2021 is expected to be the highest in
ITV's history, up around 24%. This is driven by the re-opening of the economy
and the delivery of the Commercial strategy to reinforce the power of mass
simultaneous reach and build a strong addressable advertising platform'.

Nice.

Registration for the above is now open on the ITV website, it starts at 15:30pm on Wednesday so plenty of time for the market to play their games ahead of it after the Q3 figures earlier on the same day and as we've already seen this morning:-

https://www.itvplc.com/

And here is just one article highlighting Facebook's spending power, oops I meant Meta !! Expect this to increase no doubt :-

https://www.campaignasia.com/article/facebook-owner-meta-hires-spark-foundry-as-global-media-agency/473685

Just a week or so ago I mentioned that Facebook was in the process of 're-branding' the company to rid itself of its increasing toxic reputation in an attempt to lure back subscribers but more importantly to keep hold of advertisers whom have yet to depart the sinking ship !

Well here we are today at 'Meta' the new Facebook and I also mentioned that it will need a new and big advertising campaign for its rollout, so guess which company it has instructed to undergo this rollout, Publicis the largest French Media/Advertsing company and one of the biggest in Europe and only second to WPP in terms of its size.

And guess which company is major client of ITV via its platform Planet V :-

https://www.decisionmarketing.co.uk/news/itv-finally-launches-planet-v-addressable-tv-platform

Looking forward to next week and in case you missed it, here's yet more good news for ITV which again wasn't reported anywhere not even on the ITV website !

https://www.campaignlive.co.uk/article/media-week-awards-2021-winners-revealed/1729840

Numbers out this morning and once again very bullish for the advertising outlook :-

WPP raises outlook again after strong Q3 demand
28-10-2021 07:04

LONDON, Oct 28 (Reuters) – WPP , the world's biggest advertising company, lifted its full-year underlying net sales guidance again on Thursday after third-quarter trading easily beat forecasts on demand from the United States, Britain and Germany.

WPP said its core metric, known as like-for-like revenue less pass-through costs, jumped 15.7% in the third quarter, well ahead of forecasts of 9.5% and almost 7% up on its performance in the same quarter of 2019, before the pandemic.

The British group raised its full-year outlook for growth to a range of 11.5% to 12%, from 9-10%.

(Reporting by Kate Holton; editing by Jason Neely) ((kate.holton@thomsonreuters.com; 0044 207 542 8560; Reuters Messaging: kate.holton.thomsonreuters.com@reuters.net)

Nice.

Some decent trades being reported :-

14:52 1,466,405 @ 105.20
12:32 2,830,000 @ 105.20 (x2)

And also it appears our US friends have been helping themselves once again to a few more over the last week :-

https://fintel.io/so/gb/itv

Will do Tom !

Only yesterday I posted about how ITV was making great strides into the digital space, well here's the first of many appointments that we'll no doubt see over the coming months :-

https://talkingbiznews.com/we-talk-biz-news/itv-news-appoints-lancashire-digital-content-producer/