RE: „In 12 months’ time …, S4 Capital will not exist in its current form“28 Jul 2025 15:01
By its very definition every Ai image is fake, none are real.
Context is key here, if you go to a cinema and watch Superman which is full as CGI your expectation is met, you know in advance its not real, this is totally different to showing a celebrity at Wimbledon drinking Pimm's only to find out afterwards it was fake, one could argue that's misrepresentation as that person was never there, nor did she drink Pimm's
Enhancing existing photos, images, movies no problem for the most part, that said there's even some kick back here with people demanding authenticity wrinkles an all hence the term 'photoshopped'
Not everyone is bullish on Ai, see earlier post from Third Avenue one of S4's largest fund shareholders, Seeking Alpha on Meta earlier this month:
'We initiate Meta Platforms, Inc. (NASDAQ:META) at Strong Sell with $484 PT. Meta Platforms, Inc.—the builder of Facebook, Instagram, WhatsApp and Reality Labs—has branded itself a generative AI powerhouse, but our research reveals a business burning cash on of insane moonshots with no direct visibility on shareholder returns.
Behind the strong AI MAU headlines and optimistic management narrative, we see a company trapped yet another narrative transition from social apps’, straight jumping on the AI hypetrain.'
For the moment lets choose to disagree and see where we are in 12-18 months time, but more importantly for me where S4 are, my bet is they will do remarkably well using Ai as a creative tool and not a replacement for ad agencies as many suggest.
..just my penny's worth..