News28 Feb 2024 12:53
Media.Monks, the digital operating brand of S4Capital, announced an offering based on artificial intelligence (AI) that integrates machine learning into its software-defined production system for brands and companies that want to get creative.
The idea is to give fans hyper-personalized content across new media formats by using the most recent GPUs, networking technologies and software platforms from Nvidia, Adobe and Amazon Web Services. The updated offering selects highlights from live broadcasts and distributes custom content highlights to interest-based audiences.
Lewis Smithingham, senior vice president of innovation at Media.Monks, believes it’s important to deliver a more personalized experience for consumers and brands as efficiently as possible.
The best use-case is sports, but Media.Monks realizes that Gen Z consumes most of their content, if not all, on non-linear channels, extending the impact to fans of any genre, including fans of an artist like Post Malone or Lizzo like The Song Breaker Award, or culture in Complexland.
Some 73% of PwC’s Sports Survey respondents perceive the use of their data as “below expectations” or worse. Gen Z now consumes 50% of highlights, compared with 35% of live content, which validates the need for a moment-based approach to content delivery.