RE: News22 Mar 2024 09:57
Sorrell has a strained relationship with Penn, the founder of Stagwell, that goes back to their previous work relationship. That tension is complicating any potential deal between S4 and Penn’s company, people familiar with the matter said. Penn worked for Sorrell for years after WPP bought a research and polling consulting firm that Penn co-founded. He left in 2012 to work for Microsoft.
Stagwell, whose clients include Bud Light and the National Football League, owns agencies such as Code and Theory, 72andSunny and Anomaly, as well as public-relations agency SKDK and research firm The Harris Poll. Penn has long had a keen interest in acquiring S4 because of its expertise in areas such as app development, data marketing and helping companies with their digital transformations.
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However, Stagwell’s interest in S4 is waning given Sorrell’s reluctance to negotiate, some of the people said.
New York private-equity firm New Mountain Capital held exploratory talks with S4 last year about a possible acquisition, according to people familiar with the discussions. New Mountain has a majority stake in digital marketing outfit Tinuiti and owns Bounteous, a consulting company focused on building digital customer experiences for brands. New Mountain remains interested in buying some parts of S4.
New Mountain Capital declined to comment.