News14 May 2025 09:26
Do you have any outstanding issues in your career?
-Today, I'm completely focused on S4 Capital and Monks. We have a unique, purely digital, data-driven brand with a clear proposition: to be better, faster, and more cost-efficient. That's the model I want to consolidate and demonstrate as the best for the industry. The real challenge for traditional agencies is adapting to this new reality, as we did with the development of that 30-second ad for US$200,000. AI-based techniques undermine the traditional model, and I think we have a huge opportunity. If there's one thing I'd like to prove, it's that this model works.