News out19 Jun 2025 14:03
From Riyadh to Cannes – the future of storytelling is unfolding. On May 12th, we proudly supported HUMAIN, a Public Investment Fund (PIF) company, in its global launch at the Saudi-US Investment Forum. This landmark moment positions Saudi Arabia as the first nation to build a truly unified full-stack AI ecosystem, offering end-to-end capabilities across the entire AI value chain, under one operating company.
Next stop: Cannes Lions 2025. Here, HUMAIN and Luma will officially announce their global partnership. Together, they’ll unveil HUMAIN Create, a revolutionary creative platform that blends next-generation infrastructure, frontier AI models, and intelligent campaign automation. The future of storytelling is now just one AI prompt away.
With industry leaders Steve Plimsoll (HUMAIN), Amit Jain (Luma AI), Hannah Elsakr (Adobe) and our own Sir Martin Sorrell taking the mainstage during the panel “The Future of Storytelling: Generative AI, Creative Power, and the New Marketing Imagination,” attendees will explore the next era of intelligent creativity, delivering bold ideas and redefining what’s possible. ✨
As Monks, we’re proud to have been with HUMAIN on their journey since the beginning, working to deliver an AI first company launch and integrated marketing campaign (every asset we’ve built has been built with AI) from across our capabilities to build the brand into the world’s foremost AI company. Expect a massive transformation ahead as we continue collaborating to craft future-facing, AI-native campaigns that move faster, think smarter, and scale further.
This is just the beginning…
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