R1 bull case, non-financial20 Sep 2018 22:16
Well of course, when I put the financial post up, you can guess who complained that it was all numbers and no non-financial stuff. So for him, and anyone else interested I put this one up as well.
Quite right, STT, it is perhaps naïve of me to assume that everyone can be bothered to read the annual report when considering investing in a company. I tend to find that business context, strategy, strengths (and occasionally weaknesses) are laid out in excruciating detail in most companies' annual reports.
My strengths tend to be in analysis of the numbers and interpretation of the financial statements, which I find is where many investors and potential investors appear to be grateful for a bit of help. So for me, I take the context, strategy and strengths as a given and focus on the numbers.
But for stt and any others without the time to look at company reports, the non-financial side of the business case as I understand it, drawing heavily on the company's annual report, is basically:
MARKET OUTLOOK
Robust sector growth;
Dominance of programmatic trading;
Growth of Mobile, video and OTT/Connected TV;
COMPANY STRATEGY
Focus on differentiation and growth in three key areas:
Enhance unified programmatic advertising platform;
Grow base of data-driven engaged audience segments;
Innovate around video and connected TV advertising.
All the above, basically headlines from the Business Overview section of the annual report, with lots more detail available under those headlines in the report. The outlook statement is also worth taking into account:
"The Company anticipates continued growth throughout FY2019, led by its programmatic capabilities and augmented by its recent acquisitions. The industry is characterized by fewer, dominant, better integrated players that are able to deliver sustainable value to both demand and supple sides of the value chain. The Company now has the unique combination of technology, talent and relationships in place to scale both organic and inorganic growth as the industry continues to evolved and consolidate.
...
RhythmOne enters FY2019 in a confident position, with a product portfolio that is well aligned with industry growth trends."
[to be continued]