RE: Industry info30 Aug 2018 17:32
I've posted this in the other place as well, but relevant here as well as a good example of what brassneck was saying about pixalate ranking as competitive advantage. The extract is from Matomy's results this morning, which were pretty grim overall I would say, but this paragraph suggests they are belatedly following the R1 path to clean up their act. If you look at the original source, you will see that "trust indexes" links to pixalate.
"The industry is threatened by rapidly growing fraudulent traffic that misrepresents online advertising impressions, clicks or data events. Matomy took, and continues to take decisive non‐compromising actions, including the use of internal and external tools, technology and partner cooperation, to ensure high quality, sustainable, and "clean" revenue. These efforts to proactively eradicate traffic that may not meet compliance requirements from the Group's platforms, including the removal of suspected publishers and advertisers and their associated income, affected the H1 revenues. At the same time, these same efforts significantly raised industry confidence in Matomy's platforms, as demonstrated in recently published market trust indexes."
https://otp.tools.investis.com/Utilities/PDFDownload.aspx?Newsid=1161124