Retailer Next warns of demand hit and higher prices if Iran war persists

* 2025/26 profit up 14.5%, full price sales up 10.9%

* Nudges up ​profit forecast ⁠for 2026/27

* Keeps guidance for sales growth to ​slow in 2026/27

* Has accounted for 15 million pounds of extra costs

* Could raise prices in June by maximum of 2%

* Shares up 6% (Adds ​CEO ‌comments in paragraphs 5-6, 12-14, shares in 9)

LONDON, March 26 (Reuters) - British clothing retailer Next warned on Thursday that ⁠the Iran war is set to drive up costs and weaken ⁠consumer demand, and said it may need to ​raise prices in June if the conflict persists.

Next said it had factored in 15 million pounds ($20 million) of extra costs likely to arise from the war, such as fuel and air freight, assuming three months of disruption.

It said ​these costs ‌had been offset by savings elsewhere and did not affect guidance for its new financial year.

"Beyond the next three months, if we see these costs persist, then we will begin to pass costs through as higher pricing – but for today that remains a contingency not a plan," Next said.

CEO Simon Wolfson told Reuters that any price ​increase in June or July would be "in the order of 1% to 2% maximum."

"The real risk is later when ‌you start to see (the impact of the war) in the price of manufactured goods. Then the price increases could be not 1% or 2% but 5% to ‌10%," he said.

For the year to January 31, Next reported a slightly better-than-expected 14.5% rise in pretax profit to 1.158 billion pounds, with full price sales up 10.9%.

It nudged up its guidance for 2026/27 profit to 1.210 billion ​pounds, but kept its forecast for full price sales growth to slow to 4.5%.

Shares in Next were up 6%.

Wolfson said the group ‌had not seen a noticeable drop in UK sales since the war began, though sales in the Middle East, which makes up about 6% of annual turnover, had initially fallen "dramatically" and remain "suppressed".

British retail sales tumbled this month by ⁠the most ⁠since April 2020, a Confederation of British Industry survey showed on Tuesday. A ‌separate British Retail Consortium survey published on Thursday showed UK consumer confidence collapsed in March.

Referring to the UK, Wolfson said "our experience has been that ​generally people only tighten ​their belts when prices actually go up or taxes actually go up rather ‌than in anticipation of it."

He said actual spending data was a better measure of confidence than any psychological gauge.

"How often do you say 'I'm not going to buy a shirt because I'm worried about the war in Iran'?" Wolfson asked.

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