Phorm Secures TRUSTe Data Collection Privacy Certfication

LONDON (Alliance News) - Advertising technology company Phorm Corp Ltd on Thursday said it has secured the TRUSTe Enterprise Privacy Certification for its online properties.

The TRUSTe certification covers privacy compliance regarding the collection of audience data.

"We chose to work with TRUSTe to formally verify and display the commitment to privacy and security that Phorm practices, and look forward to delivering this added value to our customers at every touch point," said Phorm Chief Executive Timothy Smith.

Phorm shares were down 4.4% to 1.075 pence.

By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance

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