OptiBiotix secures distribution deal with weight management firm

(Alliance News) - OptiBiotix Health PLC on Wednesday said it has signed a distribution agreement with a "well-known" and "established" weight management company, as it noted shifting consumer sentiment in the market.

The York, England-based life sciences firm said it will provide a variety of SlimBiome products under the unnamed distributors branding, with a WellBiome product to be included in their product range.

Products are set to be sold through an established distribution channel of consultants and via e-commerce, noted OptiBiotix Health, with the first order expected within three months of agreement. It added that further details pertaining to the distributor and brand will shared upon launch which is expected in the first half of next year.

The company said the deal reflects the interest it is seeing in "bringing functionality to weight management" as brands seek to leverage interest in products reducing cravings tied to anti-obesity drugs.

"This agreement opens new opportunities to include science backed functional ingredients into well-known weight management brands," said OptiBiotix Health.

OptiBiotix shares edged 1.0% higher to 12.75 pence on Wednesday afternoon in London.

Chief Executive Stephen O'Hara said: "This agreement brings together the trust, loyalty, and customer base of a recognised brand with the science and functionality of SlimBiome.

"Following the launch of anti-obesity drugs, natural, scientifically proven, non-drug alternatives to reduce hunger and cravings are actively being sought by consumers. This announcement demonstrates that the science and multiple human studies carried out on SlimBiome is attracting the interest of major brands around the world."

By Christopher Ward, Alliance News reporter

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