June 1 (Reuters) - Kering has appointed former Prada brand CEO Gianfranco D'Attis as chief executive of struggling British luxury house Alexander McQueen, the French group said on Monday.
D'Attis will start on June 3, Kering said, as the British label grapples with a slump in sales, which have triggered a restructuring and layoffs.
Job losses recently led to a strike at the group's Italian operations where McQueen is cutting almost a third of its roughly 180-strong workforce as it seeks to break even after revenue fell by around 60% over the past three years, unions have said. The brand also confirmed job cuts in its UK office last year.
D'Attis previously ran the Prada brand and left the role last year.
"Alexander McQueen is entering a new phase focused on strengthening its distinctive positioning, supported by a leaner and more disciplined model built around focused collections, a rightsized retail network and a streamlined organization," Kering said in a statement. (Reporting by Gianluca Lo Nostro, Elisa Anzolin, Dominique Patton; Editing by Susan Fenton)
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