(Alliance News) - Live Co Group PLC confirmed on Tuesday its 2023 Korean Pop festival will take place at the O2, London.
The Surrey-based live events and entertainment company confirmed that its 'K-pop' festival will take place in London from September 22 to 24 in 2023. Live Co said it will see up to 50,000 K-pop fans.
The festival is a joint venture between the 50% Live Co-owned subsidiary K-pop Europa.
The contract is a multi-year contract signed for four years with either party being able to terminate after year one.
Live Co and K-Pop Europa will earn revenue via a number of sources including: ticket sales, streaming, merchandise, and streaming.
Live Co Chair David Ciclitira said: "The K-Pop phenomenon shows no signs of slowing down and I am pleased to continue to deliver on our strategy of bringing additional concerts to the K-Pop fans."
Live Co was trading 3.7% higher in London on Tuesday afternoon at 8.97 pence.
By Sophie Rose; sophierose@alliancenews.com
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Live Company (LVCG)